"59% of companies that achieve Product-Market Fit still fail to scale. This isn't a market problem — it's an internal one."
Through the story of Elena, a new product leader at Vertex Solutions, The Missing Link reveals why brilliant products stall, what the real gap is, and how to close it.
Based on 81 executive interviews and 30+ years of hands-on experience, this book for leadership teams — written in the tradition of Eliyahu Goldratt — delivers a practical framework for moving from Product-Market Fit to Product-Company Fit: the step that separates good companies from great ones.
"The conference room had four empty chairs. Not physically — they were all occupied. But the people who should have been driving Vertex's product strategy were absent in every way that mattered."
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