The PMF-PCF Gap — ideas, frameworks, and field notes from 30+ years in product.
The first post in this series explores the data behind the PMF-PCF gap — and why internal misalignment, not market demand, kills most scale-up attempts.
Behind the data point: how 30+ years of turnarounds and 81 interviews led to the 70/30 internal-external finding.
An introduction to the PCF framework — and why it's the missing piece for leadership teams after achieving product-market fit.
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